Light Forest

For Instagram’s headquarters in San Francisco, an interactive spatial installation was developed from initial concept through to production.

The work transforms a series of vertical light columns into a responsive environment driven by community-generated content. Visitors can select images and videos, which are translated into color, light, and motion across the entire space, turning individual choices into a collective spatial environment.

Freelance Design Director for HUSH, NYC

The work transforms a series of vertical light columns into a responsive environment driven by community-generated content. Visitors can select images and videos, which are translated into color, light, and motion across the entire space, turning individual choices into a collective spatial environment.

The installation is structured as both an active and passive experience. Within the interactive zone, selected content reshapes the environment in real time. Along the outer perimeter, a continuous field of light evolves throughout the day, creating a constantly shifting atmospheric presence.

The project required the development of concept, interaction, and spatial system across a multidisciplinary team, integrating content, technology, and spatial design into a unified environment.