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For its global launch of the new product Benefit’s They’re Real! Magnet Extreme Lengthening Mascara , Benefit took over the window and launch space at Sephora Dubai Mall. The iconic beauty brand approached StudioXAG in collaboration with Studio TISH to bring the product story to life and demonstrate the innovative magnetic technology in a way which is engaging, informative but also Covid-safe. It is also the first time that Benefit is using digital technology and AI to elevate a brick-and-mortar experience.
Collaborators:
Client: Benefit Cosmetics
Design Agency: Studio XAG
Technical Development: y=f(x) lab
(Images & Pictures curtesy of Benefit Cosmetics)